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Analyst: “Amazon music store has no impact on the iTunes Store”



Analyst: “Amazon music store has no impact on the iTunes Store”

A study conducted by the NPD Group reveals that only 10 percent of all Amazon MP3 buyers are converts from Apple’s service, with the rest switching from other stores or new to direct music downloads.

This comparatively new audience is a “healthy indication” that other stores don’t necessarily have to wean customers away from iTunes to grow, says NPD entertainment analyst Russ Crupnick.

The online store ranks fourth among all US music sales and claims that only a tenth of the sales volume corresponds to its online store, the study highlights. Amazon will have to significantly increase its digital sales index to overtake higher-ranked stores, which includes both Best Buy and Wal-Mart.

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Source: Electronist