Games | Major publishers work on new policy to clarify loot boxes


ESA stands for Entertainment Software Association, the largest game agency in the gaming industry in the United States, announced a broad initiative to publicize the odds of loot boxes in all games. Sony, Microsoft and Nintendo have plans to force the disclosure of loot boxes at the platform level, and the biggest players in the industry have agreed to reduce real money drop rates by the end of 2020.

Activision Blizzard, Bandai Namco, Bethesda, Bungie, Electronic Arts, Microsoft, Nintendo, Sony, Take-Two, Ubisoft, Warner Bros. and Wizards of the Coast are listed as publishers on the list to have disclosures about “relative rarity or probability” to obtain virtual in-game items from loot boxes in effect by the end of 2020.

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Games |  Major publishers work on new policy to clarify loot boxes

Nintendo, Microsoft and Sony will additionally require disclosure of the drop rate for loot boxes for all games developed for their platforms. The platform’s policies are scheduled to be implemented sometime in the next year and will also require drop rate disclosures, even if loot boxes are added to a game in a later update.

“Together, these disclosures will help reach consumers playing in a variety of games, including PC games and other games delivered off-platform,” says ESA in its statement.

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