Accessing elBulliLab is a task for beginners. And it’s not a metaphor. The entry itself defies “logic”. Perhaps so that from your first step in this laboratory you become imbued with this philosophy, that of challenging what is established.
It is a semi industrial place, with high ceilings and open spaces. Spartan decoration and atmosphere. The walls are not such… but rather mobile polystyrene panels whose location changes depending on the needs. Its function is not only to separate environments, but to act as containers of knowledge, panels of ideas that receive each piece on which the ElBulliLab researchers work, until forming a labyrinth of wisdom. And their mobility is not trivial, each new position configures a new path to organize knowledge. A system designed so that creativity can flow freely, and open new paths if it needs them, drawing its layout as it progresses, marking straight lines or meanders as the objectives take shape on the horizon.
«It is fascinating how they manage to adapt the space to the needs of the moment, without letting the space be the element that conditions them.»
Adriá Mallol. Telecommunication engineer. Buzzing about the 1st Talentum elBulliLab promotion
It could be thought that it is the transcript of Ferrán Adriá’s own mind. An open mind, in which there are no fixed walls, but any wall/belief can and should be overcome, so that it does not act as a brake on an innovative idea.
So the walls of ElBulliLab are mobile, light and with a didactic rather than an architectural function.
Everything is documented, and exposed so that it can be captured and understood at a glance. Although everything is held together with pins – thousands have been used to date – to remind us that nothing can be taken for granted. That all knowledge can be questioned. That we always have to ask ourselves if what we thought we knew is really like that or if there are other ways of looking at it. To perhaps, over time, recognize that a tomato is not something natural, and that flour is not an ingredient (but a manufactured product).
I have learned to learn, to feed this learning, execute and share. Although I am an engineer, I have been curious about digital marketing and I am delving into it through a MOOC.
Marga Cardona. Telecommunication engineer. Bulliniana of the 1st Talentum ElBulliLab Promotion.
In this environment is where the first edition of Talentum ElBulliLab has been developed, a Telefónica program formed by a multidisciplinary team of young people, students and recent graduates working on projects related to the transformation and digitalization of organizations.
It has been a turning point in my discipline, from the moment they trusted me to design a new library project, which had not been done until now, in the Lab’s documentation space.
It was incredible to realize that a person like Ferran Adrià, completely foreign to my discipline, shows you that things can change and that they do not have to continue as before.
It was a novel project that I was able to promote thanks to a phrase I heard from Ferran Adrià: “If it were easy they would have done it already.”
Andrea Aparicio. Documentalist. Bulliniana of the 1st Talentum elBulliLab.
The first class has lived the experience with a mixture of enthusiasm and initial confusion. Although, finally, he has learned to unlearn, to enjoy challenges. An experience in which they have felt recognized despite, or precisely, because of their youth. Where they have been bitten by the virus of curiosity and infected by the possibilities of other disciplines. Where they have felt the pleasant weight of trust placed on their shoulders.
An experience that has changed their way of thinking and that they carry in their backpack forever.
Participating in Talentum ElBulliLab has helped me get rid of certain complexes about being young. On the contrary, I have learned that to succeed you need to be young, not in age, but in restlessness, in curiosity, in non conformity. That’s what innovation is based on.
Inés Masip. Publicist. Bulliniana of the 1st Talentum elBulliLab.
Because they have experienced the birth and evolution of a project extraordinary in its ambition and focus. And because they have participated in how a creative leader like Ferrán is capable of evolving an idea, a project. Or, in the purest language of StarUps, how he has managed to pivot his project towards new paths to promote creative thinking and training aimed at innovation.
Lean Startup…, Design Thinking…. Will we soon begin to learn about the methodology By Ferrán Adriá. / Ferrán’s Way? If so, it will be a reflection of his ability to bend each discipline simply by looking with different eyes, asking other questions, until it adapts to his needs, to his concept of reality. Just like he already did with the plates or forks. Sorry, with the tasting tools…
And the first promotion of Talentum ElBulliLab has been a witness and architect of its birth. Who wouldn’t want to be part of the next one?
The Map of the “Bullinianos” project has been the one I liked the most. Being the most complex, it has been a very interesting challenge that I have shared with Joan. Furthermore, it teaches us that elBulli and Ferrán Adriá reach practically everyone and have many followers.
Joan Triay. IT. Bulliniano of the 1st Talentum ElBulliLab Promotion.
For me it has been like an experiment from which we discover diverse results on both sides based on two reciprocal principles. This is what I intend to represent in this graph: it emulates experimentation in the field of creativity and innovation.
Lucas Carrascosa. Graphic designer. Bulliniano from the 1st promotion of Talentum elBulliLab.