Louis Vuitton opens its first pastry-chocolate shop in Paris

Louis Vuitton is getting into baking. Indeed, the luxury house continues to propagate its vision of the French art of living by opening the doors to its brand new location: the LV Dream. A space which contains both a boutique but above all a café expert in fine pastries and gourmet chocolates. In charge? The 3-star pastry chef at Cheval Blanc, Maxime Frédéric. Known for his intransigence regarding the choice of his ingredients, he notably creates a chocolate éclair with the Louis Vuitton logo or a vanilla-hazelnut-chocolate cake decorated with the brand’s monogram. If you choose to eat your pastries on site, the LV Dream offers a bird’s eye view of the Seine, all in a lush tropical garden setting. For chocolate lovers, it’s just a stone’s throw from there. Within the chocolate factory, there are checkerboard-shaped tablets, or even soft marshmallows which have everything that is most comforting. The final touch: an assortment of Louis Vuitton-branded chocolates, presented in emblematic boxes of the house.

Located at 2 rue du Pont-Neuf, the LV Dream also hosts a free interactive exhibition where Louis Vuitton pays tribute to the creators with whom the brand has collaborated and traces the evolution of its know-how over time. The boutique offers creations with an exclusive logo dedicated to the exhibition, but also a selection of small leather goods, accessories, and perfumes. The opening is scheduled for December 12.

A 5-star CV

Before working in the kitchens of Louis Vuitton, Maxime Frédéric worked at Le Meurice with Cédric Grolet and the Four Season Georges V. He was awarded the pastry chef of the year 2022 prize at Gault & Millau and is today at the helm of the Cheval Blanc delicacies. A 5-star CV that whets the appetite.

By Stephen Gonzales

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