The Berlin games marketing agency ComboStrike will cease operational business and part with almost all employees.
Well-known publishers such as Funcom, Blizzard Entertainment, Tencent, SEGA and Amazon Game Studios are on ComboStrike GmbH’s customer list: The agency with headquarters in Berlin-Mitte and a branch in Shanghai offers a comprehensive portfolio of services – from strategic consulting to media Planning through to influencer campaigns.
As of today it is clear: ComboStrike must cease operations. The insolvency proceedings at the Charlottenburg district court had already been opened at the end of July.
Managing director Christian Szymanski cites one as well as the reasons. Some projects were postponed or stopped completely, which resulted in a financing gap that could no longer be closed.
As a direct consequence, company-wide layoffs were announced yesterday – the majority of the last 40 employees were laid off. The Berlin subsidiary Nevaly, which markets a long list of influencers, is also affected. A core team will support ComboStrike customers in the handover process in the coming weeks.
The end of ComboStrike is another facet of the painful consolidation that the expanded games industry has been confronted with since the beginning of the year: It was only announced yesterday, Thursday, that the US game manufacturer Epic Games (Unreal Engine, ) had one in five jobs worldwide strokes. Projects and locations are also being put to the test at other studios and publishers.
