The Swedish trading group WeSports Scandinavia AB is taking over Keller Sports and with it its trademark rights, the e-commerce platform and the customer data. The traditional company is now to be relaunched as a “comprehensive sporting goods provider”.
After 18 years it was over: The Munich online retailer Keller Sports had not found an investor after going bankrupt and disappeared from the market in March 2023. Now the surprising turnaround: The Swedish trading group WeSports Scandinavia AB is taking over the traditional brand and with it the trademark rights, the e-commerce platform and the customer data from Keller Sports and Keller X.
Keller Sports is now to be relaunched as a “comprehensive sporting goods provider,” explains WeSports. To this end, the Swedes have already concluded a “strategic partnership” with the Swedish retail group Footway Group AB in order to use its e-commerce services and logistics capacities.
The aim of the takeover is now to expand the presence throughout Europe. After several acquisitions, WeSports is already the market leader in Sweden and Finland.
