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New thing to look for when shopping for a laptop: Intel announces biggest brand change in 15 years


Intel has presented a simplification in its range of processors, which implies the elimination of a part of the name that was used until now.

Sometimes finding the best processor for our computer can be difficult, although it is much easier than it was a few decades ago. A common problem is usually in the nomenclature used by the manufacturers in the models available in Spain, which is usually confusing and complicated, with numbers and letters that seem to be put there for no purpose.

For example, What does the “i” of an Intel Core i7 mean? It is a detail that is either completely ignored or has no interest for the average user; in fact, the “i” of the “iPhone” or the “iPad” may come to mind for most, although it has nothing to do with it.

At Intel they have realized this and other problems related to their range of processors and for this reason, they have announced the biggest change in 15 years in the way they name their products. Is a simplification that seeks to make life easier for the buyer and make it clear what we are buying.

New Intel Cores

The biggest change is the end of the aforementioned “i”. For example, from now on, the Core i7 will be called just “Core 7”; For most people, that won’t be a problem because they already called it that, according to market research conducted by Intel itself. This is how the company discovered that users did not respect its brand, and that is the worst news that a marketer who has spent countless hours designing an original and attractive name for their product can receive.

So Intel has given up and will start calling its processors what everyone else calls them: Intel Core. Therefore, the new product range will start with the Core 3, will follow with Core 5 and continue with Core 7. But that is not the only change.

The new range of Intel Core Intel processors

Another problem that users had came when it came to differentiating between the most advanced processors and the most ‘normal’ (and cheap) ones; Since they all used the same nomenclature, it gave the impression that they were all the same and differed in power, something that is not true. This is how the new name “Ultra” was born, which will be used by the most cutting-edge Intel processors. Therefore, the new most advanced model will be the Intel CoreUltra 9, with the “Ultra” indicating that it is the newest and most advanced version of this range. And yes, that also means that there will be regular models and “Ultra” models with the same number: the range will be made up of the Core Ultra 5, Core Ultra 7 and Core Ultra 9.

New range of Intel Core Ultra Intel processors

The most controversial change is that Intel says goodbye to generations. For example, the current range is 13th, and the new one was going to be 14th, but that will no longer be the case. Intel will no longer differentiate between generations, in an attempt to get the user to choose the processor that best suits their needs and not just the latest (which does not necessarily have to be the best); however, it is a change that will greatly annoy those who precisely want to have the latest on their computer. For those advanced users, it is advisable to look at details such as the model number.

In short, choosing components for the computer, or choosing a new laptop, can be much easier for more people, but being well informed will continue to be important.

By Zachary Bailey

a visionary professional with a strong background in business strategy and education. Currently serving as the Director of Business Strategy at DFS, Zachary brings his expertise to drive growth and success. Previously, he held the position of Science and IT Advisor K-8 at the United Nations International School from 2014 to 2021, where he made a lasting impact on students' learning journeys. Additionally, Zachary has excelled as a Solution Architect for NGL Services, leveraging his problem-solving skills to develop innovative solutions. Beyond his professional pursuits, he is an avid gamer, entrepreneur, and unapologetic internet junkie. With a deep knowledge of pop culture and a devotion to music, Zachary embodies a well-rounded passion for all things digital and creative.