Contents
The vice president of SEGA says that the possibility of being absorbed by another company is not part of his plans “for now” but he values Microsoft’s interest
The hearing that is taking place this week between the Federal Traded Commission (FTC) and Microsoft to try to block or approve the purchase operation of the Activision Blizzard King group, is leaving us with great headlines and uncovering confidential information that until now only the companies involved in the processes knew from within.
One of this information appeared through a document that showed an email that Phil Spencer wrote to Satya Nadella (CEO) and Amy Hood (CFO, in which he requested approval of a strategy to address the acquisition of SEGA Sammy Holdings and his studies, with the aim of boost Xbox Game Pass subscriptions on PC, Xbox consoles and cloud gaming.
SEGA does not sell, but it allows itself to be loved and values Microsoft’s interest
The rivers of ink that have been written around this topic throughout this week have not been foreign to SEGA managers, who have even seen their company’s shares rise. In an interview with SamaGame, Shuji Utsumivice president and co-chief operating officer of SEGA, expressed a few words regarding Microsoft’s interest in purchasing SEGA:
No, not now. We are very close to Microsoft and We have a great relationship with your executive. Microsoft in particular has great respect for us. Phil Spencer and Sarah Bond are really serious about the values that video game fans emphasize.
SEGA has strong relationships with platform owners, from SONY and Nintendo to Apple and Amazon. But Microsoft values SEGA more than other companies doUtsumi said, which would give Redmond an advantage over everyone else.
It’s unclear whether Microsoft, which is struggling to get approval for its $69 billion purchase of Activision Blizzard, is still contemplating a purchase of SEGA. What is public knowledge is that Phil Spencer’s men have their sights set on Japan, since they have already considered acquire Square Enix in 2019, according to confidential documents contributed during the process.
