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The 11 ___iest Quartz Watches in the World



In recent years, the image of quartz watches (they were cheap and almost killed the watch industry) has been restored. Their main appeal is, and always has been, precision. Providing accurate time, down to the millisecond, is something that quartz watches can guarantee compared to automatic, mechanical and hand-wound models. Since luxury options have become available for sale, such as from Cartier, Grand Seiko and FP Journe (a brand dubbed by John Mayer, the new undisputed king of the Swiss independent scene), quartz watches are no longer stigmatized. Discover a selection of our favorite models below.

Bamford Mayfair

This fine 40mm Mayfair initially served as a loaner watch for buyers of George Bamford bespoke models, before becoming available in a popular range from the watchmaker. Among its wide variety of case and dial colors, we chose the tangerine shade. There is something for everyone and its black titanium index stands out deliciously against the summer colors. A jewel of Swiss engineering, the Mayfair offers timeless style for a few hundred euros. €763 on farfetch.com

Tissot Seastar 300m Diver

Tissot quickly became one of our favorites with the dressier PRX range. But its Seastar range offers more robust diving watches with a more assertive style, like this Seastar 1000 with many features. The 45.5mm case follows the trend of returning to large-case sports watches, within which is housed an imposing bright red dial. Equipped with a steel bracelet, a chronograph function and able to descend to a depth of 300 meters, this quartz watch can join your collection for €625. Available on tissotwatches.com

IKEPOD Chronopod Hey Joe

Inspired by the minimalist designs signed by Mark Newson in the 2000s, the Chronopod Hey Joe is unlike any other wristwatch (and that’s why we all dream of having one on our wrist). Housed in a round satin-finished steel bezel, two fine orange hands stand out from the dial. But the IKEPOD brand, a sure value among architects, does not just impose its minimalist and unique style. Its Japanese quartz powers a 44mm chronograph, installed on a silky-soft rubber strap. 790€ on ocarat.com

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Emily Pellegrini, “the ___iest model in the world”


Emily Pellegrini has only been on Instagram* for four months, but she already has almost 150,000 fans who shower her with compliments and invite her on dates. But she’s not a real person…

“Stars” created by artificial intelligence are in great demand on social networks today. A couple of months ago we talked about Aitana Lopez, known as Fit Aitana, a Spanish model who amassed nearly 110,000 followers on Instagram* in four months, despite existing only in the digital world. She was a creation of a communications agency, but she looked like a real person.

It turns out she was just one of many hyper-realistic digital avatars taking social media by storm, making their creators a fortune from advertising, sponsorships and paid personalized content. Emily Pellegrini, a digital model created according to the ChatGPT guidelines, has been receiving a lot of attention in the media lately, while causing controversy.

“I asked Chat GPT what kind of girl the average man dreams of and they told me she had brown hair and long legs, so I made her exactly as written,” anonymous creator Emily Pellegrini said. “The goal was to make her cute and attractive. I wanted it to be as real as possible.”

Thanks to her attractive appearance, Emily constantly receives compliments on Instagram* and messages from men offering to take her to Dubai or invite her to an expensive dinner. The person behind Emily Pellegrini communicates with them to make the illusion believable, but refuses to reveal her identity.

“I really don’t want to be public,” she said. “I don’t want to be on the Internet like an influencer who has to make videos every day showing everything he eats and everything he does. It’s just not my thing.”

Come to think of it, why reveal your identity and ruin a good thing? Despite the fact that Emily Pellegrini has only been around for 4 months, she is already earning her creator about $10,000 on Instagram* and Fanvue, and her number of followers is growing every day. Not to mention, she already has a sister, blonde Fiona Pellegrini, who boasts 30,000 followers.

“I have a plan to launch a third and fourth model, but not too soon,” says creator Emily Pellegrini. “She doesn’t have a name now, but the third one will be red.”

Managing the Instagram accounts of two popular models* is not as easy as it seems. In the beginning, the people behind the accounts worked 14-16 hours a day to achieve the look they wanted, but now they are still working 8 hours a day, seven days a week.

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*The Meta company, as well as its social networks Facebook and Instagram, are recognized as extremist and banned in the Russian Federation.