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The Chinese giant Chery wants to manufacture in Barcelona. The reason is simple: Spain buys many cheap cars


Chery’s plans to produce in Barcelona continue and, according to , are very close to completion. The Chinese giant intends to produce vehicles in the plant that Nissan had in Barcelona and seems to be very close to reaching a final agreement.

Information from the economic media assures that the automobile group has sent two emissaries to Barcelona to meet with the D-Hub consortium, which has managed the Nissan facilities since the Japanese firm abandoned its soil and, ultimately, a large part of their expectations in the European market.

Since then, who and why kept the Nissan facilities in the Barcelona Free Trade Zone has been a mass of rumors. Along the way there was talk that the Chinese Great Wall Motors could take over the facilities but, finally, everything ended with a refusal. The one who put the most effort was the D-Hubwho stayed with it and which is now key.

Some fringes to close

The D-Hub is a project led by QEV Technologies and B-Tech with Goodman as partners. After months of tensions over the financial responsibilities of each of them in the reindustrialization of the facilities, last March the Barcelona city council handed over the keys to the plant.

The approval allows QEV and B-Tech the operation of the facilities for 50 years and comes after different projects related to electric mobility have been confirmed. For example, QEV has already agreed to produce 1,500 electric vans for Bimbo to make its deliveries in Mexico.

The creation of the Zeroid brand of commercial vehicles has also been announced and the intention is to reborn Ebro as a brand of completely electric pick-ups. There is also talk of producing Silence electric mopeds. And, now, it is Chery that seems to give a definitive boost to the reindustrialization process.

The Chinese automobile giant has confirmed that it is looking for facilities in Spain (and, more specifically, in Barcelona) to produce its new vehicles in our country, coinciding with the trip of the emissaries which was signed up from.

The manufacturer will enter our country with Omoda, a brand that intends to fight for the lower part of the market with SUVs with combustion engines and, later, electric ones. The example of MG, which has in the MG4 Electric one of the best-selling electric cars in Spain and has positioned the MG ZS as the best-selling last August, shows that there is a niche in our country for low-cost vehicles.

At the moment, according to the economic newspaper, it remains to be decided what the production of the units that Chery will assemble in our country will be like. It remains to be discussed whether all assembly line It will be based on Spanish soil or, on the contrary, the cars will arrive partially assembled and will end up being assembled in Barcelona.

Chery’s intentions seem to be to produce 15,000 units per year, which could be expanded to a total of 30,000 cars each year. They also point out that the Asian giant plans to launch up to five different brands and 15 models of its vehicles in our country, in long-term plans that have the combustion, hybrid and low-priced vehicle as their main attraction.