With the Instax Square SQ40, Fujufilm is expanding its instant camera series with a nostalgic look. The camera is aimed at design lovers and has automatic exposure compensation. No…
“Capture the true you” – FUJIFILM presents the new INSTAX SQUARE SQ40 instant camera
Ratingen, June 15, 2023 – The new instant camera INSTAX SQUARE SQ40 impresses with its timeless design and instant photos in SQUARE format. The hybrid INSTAX mini Evo instant camera is also available in a new colour.
With the new INSTAX SQUARE SQ40, FUJIFILM offers all lovers of instant photography a new must-have camera with a nostalgic feeling. With its vintage design and easy handling, it rounds off the range of retro cameras and offers fans of the 62mm x 62mm SQUARE format a new product to let their creativity run wild!
“The INSTAX SQUARE SQ40 instant camera impresses with its classic look and is primarily aimed at fashion and design lovers. With its sophisticated, square silhouette and black, textured surface, the INSTAX SQUARE SQ40 fits perfectly with any style,” says Stephan Althoff, Product Manager Imaging Products at FUJIFILM Germany.
Operation in no time
The INSTAX SQUARE SQ40 instant camera is an extremely versatile product that, with its user-friendly operation, makes it easy to capture the perfect instant image. Simply twist once for normal picture mode and twist twice for selfie mode.
The automatic exposure correction, which users are already familiar with from the previous INSTAX models, can also be found on the SQUARE SQ40. This allows users to let their creativity run free. Whether they’re behind the camera or framing themselves in the perfectly positioned selfie mirror for a close-up. All you have to do is focus on the subject you want and the SQUARE SQ40 will do the rest.
Sunset on every instant photo
In order to make the summer an unforgettable experience, the new INSTAX SQUARE Sunset deco film in a square 62 mm x 62 mm format will be released to match the INSTAX SQUARE SQ40. The special summer moments shine in an atmospheric color gradient that is reminiscent of the setting sun. Laid in a row with multiple instant photos creates a heavenly collage. In this way, INSTAX fans can capture their unique summer moments in the wonderful SQUARE format.
INSTAX mini Evo in a new color variation
The hybrid INSTAX mini Evo instant camera is equally popular with photography lovers and professional photographers. Its minimalist design and innovative combination of analog and digital image processing in instant camera format make it a coveted model. Now the popular hybrid camera also lets its fans see the world in a new color: a warm, natural brown.
Prices and Availability
The INSTAX SQUARE SQ40 instant camera as well as the INSTAX SQUARE Sunset Deco Film and the INSTAX mini Evo in brown will be available in stores from June 29, 2023.
The non-binding price for the INSTAX SQUARE SQ40 is EUR 149.99, the INSTAX SQUARE Sunset Deco Film is available for EUR 10.99 (RRP) and the hybrid INSTAX mini Evo instant camera in brown costs EUR 199.99 (RRP).
