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Fujifilm Instax SQ40 instant camera combines square film with retro design


Fujifilm’s latest instant camera has a chic retro design, but offers versatile equipment with an integrated flash, a small mirror for taking selfies, and a lens with close-up mode.

The Fujifilm Instax SQ40 takes up the design of the Instax Mini 40, but the camera is quite a bit larger. This is mainly due to the fact that the camera uses larger Instax Square film, on which photos are displayed squarely with an edge length of 6.2 centimeters. Depending on the package size and film type, a single photo usually costs just over or under one euro.

The camera, which measures 13.4 x 11.4 x 5.7 centimeters, comes with a shoulder strap that is intended to simplify transport. The camera can automatically set the exposure parameters, i.e. the shutter speed and the power of the built-in flash, so that users only have to press the shutter button to take a picture. The camera is turned on by rotating the lens, either on or on selfie.

The latter mode focuses the lens at a shorter distance of 0.3 to 0.5 meters. A small mirror on the front allows you to see what will end up in the photo when taking a selfie. The flash offers an effective range of 2.2 meters. The camera is powered by two CR2 button batteries, which are said to provide enough power for 30 packs of film. To save power, the camera turns off automatically after five minutes.

Prices and Availability

The Fujifilm Instax SQ40 can now be pre-ordered on Amazon for 160 euros, with delivery starting on June 29th. A package with 20 photos costs around 18 euros. Details on the instant camera can be found on the Fujifilm website.

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Hannes Brecher – Senior Tech Writer – 12437 articles published on Notebookcheck since 2018

Since 2009 I have been writing for various publications in the technology sector until I joined the Notebookcheck news department in 2018. Since then I have combined my many years of experience in the field of notebooks and smartphones with my lifelong passion for technology to inform our readers about new developments on the market. My design background as art director of an advertising agency also allows me deep insights into the peculiarities of this industry.

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Instax Square SQ40: New Fuji instant camera with larger square images


A new instant camera from Fujifilm fuels the analog trend. The latest model shoots square again.

Instax celebrates 25th anniversary

Fujifilm expands its product range with the introduction of the new Instax Square SQ40. The analog instant camera in a classic design and high-quality leather look in black focuses on ease of use and the production of square instant photos. Incidentally, with the Fuji SQ10, the manufacturer presented its first digital instant camera including a microSD card slot in 2017. The SQ40 is therefore not to be understood as a further development of this.

Introduced in Japan in 1998, the Instax series, now celebrating its 25th anniversary, has established itself in over 100 countries worldwide. The square format of 62 x 62 millimeters should produce better images by capturing the subject and more of the environment.

Automatic exposure function

The SQ40 has an automatic exposure function that is activated by simply rotating the lens, promising optimal exposure settings for every scene. Rotating the lens again activates the selfie mode, which is also optimized for close-up shots (between 30 and 50 centimeters of the closest focusing distance). A small mirror next to the lens is intended to ensure that you don’t completely miss the mark with selfies.

New film format “Sunset”

In addition to the SQ40, Fujifilm has launched the corresponding square film format “Sunset”, which is said to differ from the others with its grain and gradations around the edge of the picture. A camera case specially designed for the SQ40 in a matching color and texture will also be available.

Fujifilm has announced that the SQ40 will not be the last Instax camera – but in my opinion they will have to come up with something really new again soon so that a new purchase for instant print fans is worthwhile at all.

Can be pre-ordered for €160

You can pre-order the Fujifilm Instax SQ40 for around 160 euros on Amazon, for example, and deliveries are scheduled to begin on June 29th. You can get suitable square films from Fuji from 10 euros for 10 pieces. You should be able to take 30 photos with two CR2 batteries. More information is available on the official website.

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Fijufilm presents the Instax Square SQ40 instant camera in vintage design


With the Instax Square SQ40, Fujufilm is expanding its instant camera series with a nostalgic look. The camera is aimed at design lovers and has automatic exposure compensation. No…

“Capture the true you” – FUJIFILM presents the new INSTAX SQUARE SQ40 instant camera

Ratingen, June 15, 2023 – The new instant camera INSTAX SQUARE SQ40 impresses with its timeless design and instant photos in SQUARE format. The hybrid INSTAX mini Evo instant camera is also available in a new colour.

With the new INSTAX SQUARE SQ40, FUJIFILM offers all lovers of instant photography a new must-have camera with a nostalgic feeling. With its vintage design and easy handling, it rounds off the range of retro cameras and offers fans of the 62mm x 62mm SQUARE format a new product to let their creativity run wild!

“The INSTAX SQUARE SQ40 instant camera impresses with its classic look and is primarily aimed at fashion and design lovers. With its sophisticated, square silhouette and black, textured surface, the INSTAX SQUARE SQ40 fits perfectly with any style,” says Stephan Althoff, Product Manager Imaging Products at FUJIFILM Germany.

Operation in no time

The INSTAX SQUARE SQ40 instant camera is an extremely versatile product that, with its user-friendly operation, makes it easy to capture the perfect instant image. Simply twist once for normal picture mode and twist twice for selfie mode.

The automatic exposure correction, which users are already familiar with from the previous INSTAX models, can also be found on the SQUARE SQ40. This allows users to let their creativity run free. Whether they’re behind the camera or framing themselves in the perfectly positioned selfie mirror for a close-up. All you have to do is focus on the subject you want and the SQUARE SQ40 will do the rest.

Sunset on every instant photo

In order to make the summer an unforgettable experience, the new INSTAX SQUARE Sunset deco film in a square 62 mm x 62 mm format will be released to match the INSTAX SQUARE SQ40. The special summer moments shine in an atmospheric color gradient that is reminiscent of the setting sun. Laid in a row with multiple instant photos creates a heavenly collage. In this way, INSTAX fans can capture their unique summer moments in the wonderful SQUARE format.

INSTAX mini Evo in a new color variation

The hybrid INSTAX mini Evo instant camera is equally popular with photography lovers and professional photographers. Its minimalist design and innovative combination of analog and digital image processing in instant camera format make it a coveted model. Now the popular hybrid camera also lets its fans see the world in a new color: a warm, natural brown.

Prices and Availability

The INSTAX SQUARE SQ40 instant camera as well as the INSTAX SQUARE Sunset Deco Film and the INSTAX mini Evo in brown will be available in stores from June 29, 2023.

The non-binding price for the INSTAX SQUARE SQ40 is EUR 149.99, the INSTAX SQUARE Sunset Deco Film is available for EUR 10.99 (RRP) and the hybrid INSTAX mini Evo instant camera in brown costs EUR 199.99 (RRP).