The Barbie movie is a huge success worldwide and numerous different marketing campaigns have been started around the movie. Everyone wants to get their share and the Dutch beer brand Heineken is also happy to participate.
Whoever talks about Barbie, is of course also talking about boyfriend Ken. This is also evident in Greta Gerwig’s film, which has been in theaters since last week. In addition to Margot Robbie in the lead role as Barbie, there are also many Kens in the blockbuster. Ryan Gosling, Simu Liu, Kingsley Ben-Adir, Scott Evans, Ncuti Gatwa, John Cena, Rob Brydon and Tom Stourton play all kinds of Ken.
Heineken is now responding to the Barbie film by means of a special billboard in which a specific part of the beer brand is given extra attention. It concerns the last three letters of Heineken that are enlarged, while a small text can be seen at the bottom right of the board. It concerns the text: “Come on… Let’s go party!”.
Check out the ad for yourself below!
Have you seen the Barbie movie yet? Let us know in the comments below!
