Epic Games Store is slowly gaining ground on the market.
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Tim Sweeney – head of Epic Games – recently gave an interview to GameSpot. One of the topics of the conversation was Epic Games Store. It turns out that the platform in question is doing quite well – it already controls about 15% of the PC gaming market. According to Tim Sweeney, this is the result of a well-thought-out, aggressive strategy.
We quickly realized that we had to adopt a really, really bold and market-changing strategy, which is why free games and exclusive titles were launched. We knew a lot of this stuff would be controversial in some ways, especially for hardcore Steam players who have bought hundreds of games there and want to buy all of their games on this platform, ‘said Tim Sweeney.
Interestingly, the head of Epic Games is convinced that the free games program also helps … developers and publishers.
If you don’t like games like Satisfactory you aren’t going to spend your money to buy Satisfactory. But if you get them for free, you’ll realize it’s an amazing game. People discovered a lot of great productions in this way.
It was good for game developers. Most developers whose games could be obtained for free in the store said their Steam and console sales had indeed increased because they were offered for free on Epic due to increased awareness. It’s a really positive development that brought tens of millions of new users to the Epic Games ecosystem, which was great for the company, Tim Sweeney said.
It was not without controversy – for some PC players the Epic Games Store is currently enemy number one, which Tim Sweeney finds quite funny.
It’s funny to be seen this way. It’s like ‘Rawrr! They are all our enemies ”- noted the head of Epic Games.
