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Fujifilm Instax SQ40 instant camera combines square film with retro design


Fujifilm’s latest instant camera has a chic retro design, but offers versatile equipment with an integrated flash, a small mirror for taking selfies, and a lens with close-up mode.

The Fujifilm Instax SQ40 takes up the design of the Instax Mini 40, but the camera is quite a bit larger. This is mainly due to the fact that the camera uses larger Instax Square film, on which photos are displayed squarely with an edge length of 6.2 centimeters. Depending on the package size and film type, a single photo usually costs just over or under one euro.

The camera, which measures 13.4 x 11.4 x 5.7 centimeters, comes with a shoulder strap that is intended to simplify transport. The camera can automatically set the exposure parameters, i.e. the shutter speed and the power of the built-in flash, so that users only have to press the shutter button to take a picture. The camera is turned on by rotating the lens, either on or on selfie.

The latter mode focuses the lens at a shorter distance of 0.3 to 0.5 meters. A small mirror on the front allows you to see what will end up in the photo when taking a selfie. The flash offers an effective range of 2.2 meters. The camera is powered by two CR2 button batteries, which are said to provide enough power for 30 packs of film. To save power, the camera turns off automatically after five minutes.

Prices and Availability

The Fujifilm Instax SQ40 can now be pre-ordered on Amazon for 160 euros, with delivery starting on June 29th. A package with 20 photos costs around 18 euros. Details on the instant camera can be found on the Fujifilm website.

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