After surprising Paris Fashion Week last June with sneakers covered in plaster, Asics and the young label Airei are doing it again with a flamboyant new pair. Literally. The model takes up the design of the Gel-Quantum Kinetic from the Japanese equipment manufacturer by offering a daring design since you have to burn the first layer of the shoe to discover its true silhouette. A surprising and original method but which demonstrates the brand’s desire to continue to innovate to surprise its community.
In a publication on Instagram, the equipment manufacturer explains that this Gel-Quantum Kinetic was wrapped in “khadi gauze, a fabric made without electricity in eastern India”. And to specify: “it is an ode to the indomitable spirit which resides in each of us. The Gel-Quantum Kinetics, which represent perseverance, were engulfed by the fragile gauze, before being ignited one by one by Airei. The flames symbolize immersion in a noble cause, scarred tissue, and challenges overcome. Each shoebox is also wrapped in gauze, allowing the wearer to be part of the process.”
The 30 pairs of Airei x Asics Gel-Quantum Kinetic ($265) are available exclusively from February 29 at Dover Street Market in Los Angeles.
