Intel has officially announced a renaming of its chip family, beginning with the upcoming 14th-Gen CPUs. Here’s a look at everything we’ve learned so far regarding Intel’s 14th-Gen Meteor Lake CPU family, which includes both leaked and officially confirmed information. Meteor Lake is being lauded as a watershed event in Intel’s manufacturing, architecture, and design processes, with the new-generation CPUs promising a slew of advantages. Even AMD, a direct competitor, changed the name format for its Ryzen mobile CPUs early this year. This post will go through Intel’s new Ultra and Core designations.
Intel’s Most Significant Brand Refresh in More Than a Decade
Intel’s brand is undergoing its most drastic transformation in 15 years. What is the goal? To simplify the brand’s naming practices across its desktop and laptop CPU lines. What is the most significant change? The iconic “i” in processor names is gradually being phased out. As a result, product names will now be classified into three categories: Core 3, Core 5, Core 7, and Core 9.
This new moniker will also appear on the processor’s badge, similar to how Intel stickers decorate laptops and desktop CPU packages. The generation and model number of the CPU will remain at the end of the title. Here’s a comparison of current branding vs new branding for a basic Core i7 processor:
Old Branding | Revised Branding |
---|---|
Intel Core i7 Processor ##### H/HX/U/P | Intel Core 7 Processor ##xx* |
This name change will apply to other CPUs (such as the Core i3/i5/i7), with the “i” removed from their titles. Intel, too, is taking a two-pronged approach to product categorization. This allows businesses to differentiate their premium and mainstream product offerings.
The premium class will be known as Core Ultra, while the ordinary lineup will be known as Core. As a result, CPU names like “Intel Core Ultra 7 processor ##xx*” are likely. Along with these upgrades, Intel is refreshing its branding across the board (including the Evo and vPro Enterprise badges). The new aesthetic will look like this:
The Core Ultra variants of Intel’s 14th Generation CPUs will have badges in a deeper shade of blue, indicating an improvement from the base variant. This redesign marks a significant shift in Intel’s branding strategy. They intend to abandon the old practice of inserting the generation number before the ‘Intel Core’ brand name and will remove the “i” to emphasize the substantial transition to a new architecture to their consumers. Furthermore, Intel Arc graphics will work with both Intel Core and Intel Core Ultra processors.