Square Enix is letting it go when it comes to marketing Final Fantasy VII Rebirth no stone unturned. From Nissin noodles to cloud cookies to the Google surprise. Now there is also a Porsche collaboration.
You read that right, Porsche – the automobile manufacturer. They launched a campaign together under the motto “Driven by Dreams” and released a visionary short film that shows the creative minds behind Final Fantasy VII Rebirth: Tetsuya Nomura, Yoshinori Kitase and Naoki Hamaguchi.
The three lead developers drive through the streets of Tokyo in two legendary Porsche 911s – one of the classic cars from (of course not coincidentally) 1997 and the latest model from 2024. They look back on the legacy of the original Final Fantasy VII.
Porsche is celebrating the collaboration with a Porsche 911 in a special design, inspired by Final Fantasy VII Rebirth. The car is on display at the Porsche Experience Center in Los Angeles. The rest is PR and a bit of philosophy.
“Here at Porsche, we are inspired by dreamers from around the world – those who are driven to make a difference. Few people represent this pioneering spirit as much as the team behind FINAL FANTASY VII, which has redefined the role-playing game genre and raised the bar for the art form of video games,” says Deniz Keskin, Director Brand Management & Partnerships at Porsche AG.
Producer Yoshinori Kitase said: “For Final Fantasy VII Rebirth, like the original Final Fantasy VII, development began with the dream of creating something that would set a new standard for storytelling in the next generation of video games. Dreaming means overcoming many challenges, but it also opens up many new opportunities. We share a willingness to reinvent things and challenge established norms with our friends at Porsche.”
The short film “Driven By Dreams”
Images: Final Fantasy VII Rebirth, Square Enix
