As you walk down the street, take public transportation, or go shopping, you are likely to come across an ad for Chanel perfumes. These days, it’s Timothée Chalamet’s face that is plastered everywhere. She is the latest star to lend her face to Bleu de Chanel, the French house’s flagship men’s fragrance. Chanel’s consistency attracts stars of Chalamet’s power for good reason: Over the years, the house built by Coco Chanel has established itself as a heavyweight in the perfume market, a journey that began when Chanel – even asked Ernest Beaux to develop Chanel No. 5 more than a century ago. Since then, Chanel’s most famous perfume has become an icon in its own right, supported by famous fans, official (Marylin Monroe) or supposed (Marlon Brando). Its floral notes of ylang-ylang, jasmine and rose combined with nuances of vanilla and musk form a subtle combination which explains its seemingly eternal success.
The best Chanel perfumes for men, classified according to their very specific character
To get a promotion
The atmosphere : You’ve got your big boy pants on, your quarterly numbers have been crunched, and you’re ready to explain why you deserve that pay raise. Blue may not help you get it directly, but its scent profile is discreet enough that it won’t distract you from the business at hand while still making a remarkable impression in the boardroom.
The context : Blue’s legendary status stems largely from his versatility. You can wear it to work without worrying about it saturating the elevator and wear it proudly after work.
What to wear it with? A striped shirt, wrinkled pants and black shoes.
To take it easy on a yacht
The atmosphere : Summer promises to be humid and hot. What better way to fulfill your fantasy of escaping the heat on a megayacht than by spritzing on a scent that immediately transports you to the shore of your choice?
The context : Unless you work on the deck of a Benetti, this perfume is best reserved for special occasions.
What to wear it with? A stylish polo shirt without buttons, shorts and woven sandals.
To meet the in-laws
The atmosphere : If a fragrance inspired by one of fashion’s greatest love stories doesn’t set you up for success when it comes time to meet the future in-laws, what can? This perfume smells like you (and everyone you meet) are falling in love all over again.
The context : Your partner’s parents will leave with immense faith in your sensitivity and taste.
What to wear it with? An unstructured blazer, raw jeans and loafers.
For a challenging first date
The atmosphere : Don’t let the name fool you: Egoist won’t claim you’re full of yourself. On the other hand, it will inspire confidence with notes of energetic mandarin, sweet rose and sandalwood. It’s like an internal monologue that keeps you going all night long.
The context : Wear after office hours. Strictly.
What to wear it with: a dark suit, a crisp white tank top and ankle boots.
For a brunch with friends
The atmosphere : Pour Monsieur eau de parfum is a more assertive version of Chanel’s first men’s perfume. But it will stay in the background without your eggs smelling like cologne.
The context : Save it for the weekend.
What to wear it with: your favorite plaid shirt, Patagonia pants, and understated white sneakers.
For a change of scenery
The atmosphere : Are you packing your bags for sunnier horizons? Wherever you go, there’s no harm in making friends with the locals. Antaeus only attracts good vibes (and good company).
The character : It’s best to wear it far, far away from the office.
What to wear it with: A crinkled linen shirt, casual khakis and strappy sandals that hide your toes.
For lovers of classic perfumes
The atmosphere : Chanel’s flagship eau de parfum may technically be aimed at women, but it’s simply one of the best perfumes on the market.
The context : Wear it to the office and your day will start sweet and end with warmth and spice when it’s time to disconnect.
What to wear it with: a wide collared shirt, a patterned tie and pretty shoes.
For a long evening
The atmosphere : It’s Friday night and you’re ready to rock out, feel ___y, sweat and take over the dance floor.
The context : This is the perfume to apply while listening to “Dancing On My Own” by Robyn.
What to wear it with: flared pants and a funky knit for those cold days.
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