Samsung collaborates with an ecosystem of strong partners and alliances to create a secure, personalized and sustainable connected home
Samsung presented the concept of “SmartThings Home of Entertainment” in Dubai, with the aim of showing how families can improve their lives through a connected system.
Samsung has integrated the “SmartThings” app across its various product categories, creating a comprehensive ecosystem and an unparalleled multi-device experience, empowering users to control and transform their environment. Building on its global heritage and partnerships, Samsung has worked with several international partners to enable consumers to take full advantage of their Samsung devices and other external products they
already own. This move aims to simplify and open up connectivity options, giving users more ways to personalize their experiences with their devices.
In a luxurious villa in the Nikki Beach complex in Dubai, Samsung worked with several partners to design a secure, personalized and sustainable connected home. They demonstrated how the Amazon Ring camera, Phillips Hue smart lights, and Microsoft Xbox X system seamlessly connect to the Samsung SmartThings app to improve user lifestyles. The whole system was managed through a simplified interface on Samsung smart TVs, which represent the new hub of the smart home. As a smart experience center, smart TV is becoming a new element of home communication, integrating with smartphones used by most users today.
On this occasion, Omar Sahib, Regional Director of Marketing at Samsung Middle East and North Africa, said: “The smart home of the future is no longer an illusion.
or a chimera. In our “SmartThings Home of Entertainment”, we showed how we are giving users back control of the digital lifestyle. We couldn’t have done it alone, our joint efforts with many global partners helped shape this smart experience. We are committed to bringing more partners and expertise into this ecosystem and redefining regional conversations about the connected home. »
Deliver personalized entertainment experiences for everyone
Samsung’s “SmartThings Home of Entertainment” experience began in the five-bedroom villa’s lobby, where Samsung demonstrated hands-on how the SmartThings app allows users to fully manage their home using the Neo QLED 2023 TV as the cornerstone of complete home automation and management. The room included several home appliances that work with the SmartThings app, such as the Q-series soundbar, the custom refrigerator, the Samsung air purifier, the Bespoke Jetbot automatic vacuum cleaner, the Freestyle projector, and the Amazon camera. Ring for home security. All of these devices can be controlled through the Smart TV app or the SmartThings app.
Personalized experiences are an integral part of the promise of the connected home. For example, the “Movie Sync and Music Sync” feature in the living room shows how the SmartThings app makes the smart home environment responsive to users. For example, when users are listening to music on their Samsung devices, Philips Hue lights can automatically change color or dim using the SmartThings Music Sync feature.
For gaming enthusiasts, the innovative features of Samsung’s visual products are particularly appealing, such as the 2023 Neo QLED and OLED TV with +Motion Xcelerator Turbo technology, which enable you to enjoy high-speed game graphics and high-quality images. definition with a rate of
refresh rate up to 144Hz and computer compatibility. In addition, for game mode, the connected home game room is equipped with an Xbox gamepad, which offers smooth connectivity with Samsung Neo QLED TV, Samsung soundbar, game display Odyssey Ark or Freestyle.
Technology enhances spiritual and physical well-being
The experience continues in the master bedroom, where the prayer mode creates the perfect environment for prayer and meditation. When it’s time to pray, users receive a notification on their smartwatch. Then, users can activate prayer mode through the SmartThings app, which operates smart blinds, adjusts room lighting, and turns off the TV.
The Family Room illustrates how Samsung enables healthy lifestyles with Sandstorm Mode. The Sandstorm feature showcases local initiatives that give guests insight into Samsung and ABB’s vision for building smarter communities. During the sandstorm, a simple tap on the SmartThings app sets up a clean indoor environment. When Sandstorm mode is activated, smart shades filter outdoor dust, the indoor air purifier starts working, and the automatic vacuum cleaner starts tidying up the house.
All rooms in the SmartThings Home feature smart LED lighting from Philips Hue that matches any home’s decor, occasion and user’s mood. Samsung currently has 21 million registered users in the SmartThings app in the Middle East and North Africa region. The app has seen growing popularity in the region, with a 60% increase in users since 2021, confirming
the commitment of consumers in the region to adopting smart technologies and experiences in their homes and daily lives.
Samsung Unveils Innovative Home Entertainment Concept
Samsung Gulf Electronics is bringing the Smart House of Entertainment concept to Dubai to demonstrate how its 2023 TV lineup is best suited to consumers’ changing lifestyle needs. At an exclusive event in Dubai, Samsung demonstrated that it is at the forefront of innovation in home entertainment, with seamless smart connectivity and an exclusive range of ultrawide displays that put the TV at the heart of the smart home experience.
The focus on premium smart TVs has helped Samsung maintain its leadership in the TV industry for nearly two decades. Data from research firm Omdia reveals that Samsung once again dominated the global TV market in 2022, topping the market for the 17th consecutive year.
Samsung introduced the concept of Smart House of Entertainment in a luxurious villa located in Nikki Beach, Dubai. This concept, consisting of four rooms, offers visitors a glimpse of the high-end entertainment experiences offered by the Samsung 2023 TV line.
Each room highlights different smart TV models, such as the Neo QLED 8K, OLED, The Freestyle, The Frame, The Serif and The Sero. All rooms are equipped with Samsung’s SmartThings technology, turning the TV into the smart hub of the whole home. While many homes already have TVs in every room, the Smart House of Entertainment experience demonstrates how Samsung empowers every member of the family with powerful and smart technology, delivering a personalized entertainment experience.
The concept of the smart home corresponds to the increased user interest in smart homes. By connecting various devices and appliances throughout the home, Samsung is showing how users can create a smart lifestyle tailored to their needs.
Mustafa Sadick, Head of Visual Display Group, Samsung Electronics Middle East and North Africa, said: “Through innovation and listening to its customers, Samsung continues to lead the industry as the world’s leading TV brand. , especially in the large screen segment. With the Samsung Smart House of Entertainment concept, we can demonstrate how we make it easier for our customers to enjoy cutting-edge, smart home experiences. In this process, our content partners play a fundamental role in the Samsung TV offer, and we will continue to work together to provide the best customer experience and the best content for everyone. »
Video game enthusiasts had an exceptional experience with the Neo QLED in the Gaming Zone powered by Xbox. The TV is equipped with Motion Xcelerator Turbo+, which brings high-speed games and movies to life, with crisp images at blazing speeds, as well as a refresh rate of up to 144Hz, and compatible content connected to a PC. The Freestyle projector meanwhile offers easy connectivity with a PC or game console, turning any flat surface into a 100-inch Full HD gaming display.
With even bigger and better screens, Samsung offers its customers optimal entertainment experiences, while conforming to the needs of their customers. Omdia’s report reveals that Samsung led the global ultra-wide TV market segment in 2022, with a market share of 36.1% and 42.9% for TVs over 75 and 80 inches, respectively . For the high-end TV market priced above $2,500, Samsung retained the largest market share by revenue at 48.6%.
