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Strategic analysis: iTunes is the blueprint for mobile music stores



Strategic analysis: iTunes is the blueprint for mobile music stores

The Strategy Analytics Wireless Media Lab (SAWML) has published a study entitled “iTunes Sets the Standard for Mobile Music” which assesses the ease of use of the UK’s leading portable music stores and provides the key clues for a seamless music download experience. top online music. Leading the pack: iTunes.

Participants in the Analytical Strategies study were able to access, search, preview, download and listen to music in as few clicks as possible using iTunes, the Nokia Music Store and Vodafone Music Station. iTunes received the highest user satisfaction rating.

“Users were impressed with the iTunes music store.” Said Paul Brown, user experience research analyst at Strategy Analytics. “They concluded that it was well organized, visually appealing and easy to navigate.”

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Kevin Nolan, Director of User Experience Research, adds: “Strategy Analytics has identified five keys that online music stores should focus on, based on user reviews of the largest online music stores. From United Kingdom. These discoveries are related to the distribution, search, preview and playback of music.”

Source: MacsiumNews