Twitter today announced its latest purchase, Scroll, a platform aimed at helping users remove ads from websites. For a selection of websites, users would pay a monthly subscription to Scroll and have their ads removed while still being supported by the creators. Scroll pocketed a little of what was paid and passed the rest to the websites. Other than that, it would also provide “a blazing fast experience that loads with no ads, no dodgy trackers, and no clickbait chumboxes,” and it’s that reading experience that leads Twitter to break it.
The company says that the Scroll reading experience is something they would want for an upcoming subscription platform. Ties’ previous twitter purchase revue at this, and the company is targeting this product in its “hyper-engaged” audience of extremely people online.
Twitter’s Mike Park explained Tuesday:
To that end, we plan to include Scroll as part of an upcoming subscription offering that we are currently exploring. As a Twitter subscriber, Image gains access to premium features where you can easily read articles from your favorite media outlet or a newsletter from a Revue writer, with a portion of your subscription to publishers and writers creating the content.
You will no longer be able to sign up for Scroll if you haven’t already, but Twitter says this would be a temporary change. Moving forward, Scroll will now be part of upcoming Twitter subscription plans. Concrete details on that have yet to come to light, but this is one of the few times the company has shaken hands.
Twitter is not the place you think of when you want to go for long-lasting, informed stories. It’s not the place you go for anything long-lasting, and yet that’s what the company is trying to change. The platform already hosts a number of writers and creators who would be willing to write their thoughts there for free anyway, so a paid service would attract a broader set of content. Scroll even argues that «witter exists to serve the public conversation. Journalism is the mitochondrion of that conversation. With competitors like Substack already offering much of what Twitter wants, the company’s reach and ease of access may be what gives any eventual subscription service the edge.
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